Branding / Fashion / Photography

Ground

Ground provides products that encourage Mental Self-Care through positive affirmations, grounding reminders and self-assertions to aid in self-awareness, healing and reflection. Ground’s shirt series ‘FrontBack’ have positive affirmations on the Front (printed ‘upside down’ for the wearer) and cautionary assertions on the Back (for everyone else). The goal of the brand is to help reshape the outlook on mental health and guide individuals to prioritize their well-being.